Ad-to-Visit Measurement

Foot Traffic Attribution

Connect digital ad exposure to physical store visits with deterministic location data. Prove campaign impact with verified visit measurement, incremental lift analysis, and multi-touch attribution.

Key Capabilities

Built for performance. Designed for precision.

Deterministic Matching

Match ad exposure to store visits using first-party location data. No probabilistic modeling or panel extrapolation required.

Visit Verification

Filter out drive-bys and false positives with configurable dwell-time thresholds. Only count visits that represent genuine intent.

Incremental Lift Analysis

Measure the true incremental impact of your campaigns by comparing exposed audiences against control groups. Prove causation, not just correlation.

Multi-Touch Attribution

Understand how each touchpoint contributes to a visit. Attribute credit across display, video, CTV, and audio channels.

Custom Conversion Windows

Define attribution windows that match your business. From same-day visits to 30-day lookback periods, measure what matters for your sales cycle.

Cross-Device Tracking

Connect the dots across mobile, desktop, and tablet. Understand the full consumer journey from first impression to in-store visit.

Use Cases

Real applications driving real results across industries.

Retail Chains

Measure Campaign-Driven Store Visits

Quantify how digital campaigns translate to foot traffic across hundreds of locations. Compare performance by region, creative, and audience segment.

Auto Dealerships

Prove Ad-to-Lot Attribution

Show exactly how many shoppers visited the lot after seeing your ads. Track the path from digital impression to showroom floor with deterministic data.

Restaurant Groups

Optimize Multi-Location Spend

Measure visit rates across locations to allocate budget where it drives the most traffic. Compare daypart performance and optimize in real time.

Entertainment Venues

Event and Venue Attendance Tracking

Attribute ticket sales and venue visits to specific campaigns. Measure how pre-event advertising drives attendance for concerts, sports, and live events.

See Foot Traffic Attribution in Action

Schedule a personalized demo to see how Foot Traffic Attribution can drive results for your campaigns.