Geo-Targeting for Automotive Dealerships
The Challenge for Automotive Marketers
Dealership marketing has a measurement problem. Traditional digital campaigns blanket entire metros, burning budget on consumers who will never visit your lot. Clicks and impressions look good on a report, but they tell you nothing about whether someone actually walked onto your lot after seeing an ad.
Meanwhile, competitors are not standing still. Competing dealerships actively target your service-lane customers with conquest offers, eroding the lifetime value you worked to build.
Without a clear path from ad exposure to lot visit, proving ROI to ownership is nearly impossible.
How Geo-Targeting Solves It
Competitor Lot Conquesting
Build custom audiences from consumers who have visited competing dealerships. Serve them your inventory and incentives before they make a decision. This is not broad "auto intender" targeting. This is reaching people who physically stood on a competitor's lot.
Product: Geo-Fencing
Lot Visit Attribution
Measure exactly how many shoppers visited your lot after seeing your ads. Verified, deterministic foot traffic data you can take to ownership. No more guessing whether your digital spend actually drove someone through the door.
Product: Foot Traffic Attribution
Service Customer Retention
Target customers who are visiting competitor service centers with retention offers. Keep your service lanes full and protect lifetime customer value.
Product: Geo-Fencing
The Numbers
Across automotive geo-targeting campaigns on our platform:
- 3.2x average return on ad spend
- 41% increase in measured lot visits compared to standard digital campaigns
- $12 average cost per verified lot visit
- 2.1M monthly targetable auto intenders in our data pool
Who This Is For
If you run marketing for a single rooftop or an auto group with dozens of locations, geo-targeting gives you the precision and attribution that general digital advertising cannot. Stop paying for impressions that never convert to lot traffic.
Request a demo to see how Geogrammatic handles automotive geo-targeting at scale.